LAKE CITY ALABAMA
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LAKE CITY MAGAZINE

2018 Media Kit

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What Sets Us Apart?


We’re Invested In & Focused On The Guntersville Area

Locally owned and produced, Lake City Magazine is the only local lifestyle publication focused exclusively on promoting the Lake Guntersville area.


We Pride Ourselves On Being Visually Engaging & Having A Highly Appealing and Clean Design Aesthetic

Beautiful and engaging imagery, combined with an uncluttered design, promote readability for a superior reader experience and higher reader engagement.


We Work Within A Highly Strategic Print Circulation Plan


Maximizing the impact of a publication extends well beyond the number of copies printed. Our strategic print distribution model was developed to ensure a long shelf-life while minimizing waste and optimizing your advertising dollars.


 We Offer An Interactive Online Digital Version

Capitalizing on technology, each issue is designed to be viewable online, downloadable to any device, and easy to share. This includes interactive advertising, linking your ad to the digital destination of your choosing, such as your website or social media. 

In addition, we dedicate a page in every print issue to promoting the features of our digital version that readers love, like additional content not found in the print issue, a complete  and downloadable archive of back issues, and a simple and free online subscription service.


 

We Have A Full Featured Website & Active Social Media Presence

Guntersville is Lake City Alabama, and lakecityalabama.com was designed to be a valuable local resource and engaging companion to Lake City Magazine. Already becoming known for highly visual and timely coverage of local events, we’re able to “take you there” in a way the newspaper can’t. Combined with active social media, lakecityalabama.com insures ongoing interaction with Lake City Magazine throughout each publishing cycle.


We Care About Your Business

Advertising your business is important, and we understand you have many options. We value relationships and work hard to maximize your advertising investment.

 

Did you know?

The Average Price Of A Waterfront Home In Guntersville Is $663,000

A 329% Increase Put Guntersville At #1 On TripAdviosr’s “25 Travel Destinations With Skyrocketing Vacation Rental Interest In 2016.”

TripAvsior Named Guntersville One Of The “14 Best Fall Weekend Getaways That Aren’t In New England” In 2017

Community based lifestyle magazines are thriving and have proven an especially effective advertising vehicle for local businesses because of their hyper-local content and credibility.

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Advertise for as little as $150 per issue

Full page ads as low as $600 per issue

“My mission is simple, to provide Guntersville businesses with the highest quality and most effective marketing value available, by providing Guntersville residents and visitors with an attractive, enjoyable and indispensable resource for all things Guntersville.”

- Patrick Oden, Publisher

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 Benefits of Local Magazine Advertising

By media and marketing expert Jenna Bruce of Mediasource.

Local lifestyle magazines, which can be found in every state across the country, are niche publications, targeting a very specific population, namely, locals and visitors to the communities they serve.

 

1. Target a Dedicated Market

People are incredibly proud and passionate about where they live. Since most humans have an incredible need to be part of a community, local magazines serve as an important hub where locals learn about their surroundings and events they might like to get involved in. In other words, as a local business, you will get your ad in front of a passionate crowd that is already interested in who you are and what you have to offer.

 

2. Nothing Beats that Tactile Experience

Sure, many consumers spend a ton of time online chronicling the latest minutiae of their daily lives on their Twitter accounts or uploading their newest selfie onto their Instagram accounts, but when it comes to engaging with websites, most readers only scan a website for 15 seconds before moving on. People interact much differently with printed magazines. There’s just something about that tactile experience. Magazine readers really take their time and linger when reading print. They also tend to fully interact with the content, including the ads inside.

 

3. Your Ad Will Stand Out

Who stands to sell more tacos and make more money: the taco truck parked downtown amidst a sea of food trucks, or the taco truck that is parked five miles outside of town on the side of the highway surrounded by nothing but hungry travelers? So many advertisers have fallen for the myth that print is dead. Many have migrated their marketing budgets online where they vie for consumer attention in a sea of other digital ads. This is great news because it means your local magazine ad has far less competition and will stand out from the crowd.

 

4. People Don’t Fear Print Ads

The Internet is full of cybercriminals who use viruses as an attempt to gain access to consumer’s private information. Because of the proliferation of these malware viruses, web surfers have become very wary of clicking on banner ads, even if those ads are enticing. But consumers have nothing to fear by reading your print ad, and this makes them more open to receiving your message.

 

5. A Longer Shelf Life

While digital ads come and go, print ads have staying power. A magazine left in a doctor’s office will be read by countless patients for many months, and your ad can be seen by a majority of them.

 

6. Brand Recognition

When you advertise in a reputable local magazine, people instantly become familiar with your company. This recognition is then reinforced when they meet you in person, either at your place of business or at a local event. This not only builds brand recognition but, in time, brand loyalty.

 

7. Credibility

Local magazines are highly valued and respected publications that build a sense of community among local consumers. In fact, many people turn to local publications as a source of advice. Advertisers can greatly benefit from this credibility when their ads are viewed not as ads but as recommendations from a trusted source.


Among the segments reporting the highest consumer engagement from ads in local lifestyle publications are real estate, home related products and services, financial and insurance related, healthcare related, automotive related, personal and professional service providers, food and dining, leisure related, and local retailers.